Part 2: A Critical Analysis of the Market Context (20%) Include a brief analysis of the market: Key market trends (e.g. growth trends) Who are the key competitors
2024 – Semester B Strategic Marketing RBP020L061S Instructions for assessment The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing, well-known company. What %…