Background
UNLO Kuwait Group Company is currently exploring new business opportunities by identifying and targeting untapped market segments. As part of this initiative, students will engage in a strategic consulting assignment focused on discovering feasible and sustainable market expansion options for the company. Student teams will work on real-world business challenges provided by UNLO Group, with a focus on developing strategic recommendations grounded in solid research and practical feasibility.
Assignment Structure
- Students will be divided into six groups.
- Issues will be assigned based on company priorities, and may include (but are not limited to):
- Supply Chain Management
- Merchandising Strategy
- International Expansion
- Cultural Diversity Management
Each group will be responsible for the following:
- Identify and formulate relevant research questions based on the assigned company issue.
- Collect qualitative insights through interviews with key stakeholders (internal in Kuwait or external in GCC).
- Analyze available company data provided during the visit and in follow-up communications.
- Conduct desk research to gather relevant industry trends, benchmarks, and best practices.
- Propose evidence-based recommendations, and assess their:
- Organizational impact
- Financial implications
- Consequences across functional departments (e.g., marketing, operations, HR)
Expected Outcomes
Each group will deliver a well-reasoned and practical proposal that reflects critical thinking, business acumen, and a forward-looking perspective aligned with UNLO’s strategic vision.
