Review the content, conduct any external research you deem necessary, and respond to the questions following the case. Please see attached screenshot of case study.
Case Study Questions that need answers are:
- How does the FIFA scandal represent a form of political risk for companies operating in foreign countries?
- What are the benefits to companies such as Nike and Coca-Cola acting as sponsors of soccer organizations in foreign countries?
- What international strategy is being used by the major companies holding these sponsorships? Please explain.
- Given the process described for gaining sponsorships (e.g., through sports marketing agencies), should Nike and other major companies realize that bribes and other corrupt practices were taking place?
- How can companies handle corrupt practices in foreign practices? Can they find ways to compete there without engaging in these practices? Please explain.
