Scenario and Activity The latest data from the UK automobile market shows that new car prices increased by 4.2% in the year to May 2024, reflecting a steady decline in vehicle price inflation from 5.5% in Jan
This unit is designed to enhance students’ knowledge and understanding of the consumer’s decision-making process. To gain competitive advantage and maintain market share, organisations understand the importance of seeking answers to questions such as: ● How do we buy products and services?● What motivates us to seek out a particular product or service?● What research…