NBS-7088X Global Business Summative Assessment CWK 2025 | UEA

NBS-7088X Context

You can consider yourself as a regional executive or an international business analyst, who is asked to advise on the potential impact of the host-country institutional environment in 2025 on your chosen MNE’s corporate social responsibility, organisational structure and foreign entry strategy in its host country.

In addition to the above, your paper should include:

• An Executive Summary (max 200 words and outside of the 2,500 word limit). Note: an ‘Executive Summary’ is not an ‘Introduction’. An Introduction is an entrance into the paper. An Executive Summary is a ‘mini-summary of the whole paper, including the main findings and conclusions, and the reader should be able to read the Executive Summary alone and understand the main points arising from all sections of the paper.
• Appendices – where you can put your supporting information. These are not marked, but are helpful for the marker to see.

General Notes

• Word limit: 2,500 words (±10%), excluding Tables, Appendices and References.
• The individual essay should be in Regular 12 point font, Times New Roman, 1.5 line spacing, justified alignment with Normal page margins (1 inch top, bottom, left and right) and page numbers in the bottom right.
• The references should be formatted in the Harvard Referencing Style.
• You must submit an electronic copy of your assignment.

2024-25 NBS-7088X Summative Coursework – Marketing Criteria

Senate Scale Criteria	Proportion of Marks %	Provisional Marks
Compliance with coursework brief	10%
Understanding of relevant theory/literature	15%
Application of theories/models	15%
Quality of analysis and critical interpretation	30%
Quality of research and use of sources	20%
Presentation/structure/written communication/references	10%
Total	100%

NBS Coursework Submission and Return General Advice

Before you submit any coursework, you should make sure that you are clear and up to date in your knowledge of university policy and practice.

The University’s policy on Submission of Work for Assessment (Taught Programmes): Submission of Anonymised Work for Assessment, Word Limits and Penalties, Extensions and Penalties for Unauthorised Late Submission, Provisional Marks and Feedback, and Retention of Coursework is published in the Calendar

You should also make sure that you are familiar with the Business School’s policy on Harvard referencing, which is available in your student handbooks.

New Features for 2013

From 2012-3, a penalty will be imposed for exceeding the word limit. This will be clearly stated in the assignment. Students must include their word count on the coursework cover sheet when they submit their work. Word limits for written assignments for undergraduate assessments should only include the text and should exclude footnotes, endnotes, bibliographies, diagrams and labels, but will include references to works cited.

Word Count Penalties

Up to 10% over the word limit	No Penalty
10% or more over the word limit	Deduction of 10 marks off the original mark
Failure to provide an electronic copy when requested	Mark capped the pass mark
Intentional misrepresentation of the word count on the coversheet	Mark capped to the pass mark

The deadline for submission of coursework is 15:00 (3 pm) on the submission/due day. This is for both electronic submission and paper copy submissions.

Penalties for Late Submission

Work submitted	Marks deducted
After 15:00 on the due date and before 15:00 on the day following the due date	10 marks
After 15:00 on the second day after the due date and before 15:00 on the third day after the due date	20 marks
After 15:00 on the third day after the due date and before 15:00 on the 20th day after the due date.	All the marks the work merits if submitted on time (i.e. no marks awarded)
After 20 working days	work will not be marked and a mark of zero will be entered.