In this assignment, you will conceptually design a regression analysis and explain how it would support a business decision—without running any calculations. The emphasis is on logic, interpretation, and storytelling.
Assignment Instructions Step 1: Choose a Business Scenario Select ONE of the scenarios below (or propose your own with instructor approval):
A company wants to understand what drives customer loyalty for its mobile app. A retailer wants to identify which factors influence monthly sales across stores. A streaming service wants to understand what impacts subscriber retention. A restaurant chain wants to examine drivers of overall customer satisfaction. Step 2: Identify the Variables For your chosen scenario, identify:
Dependent Variable (Outcome): What are you trying to predict or explain? Independent Variables (Predictors): Identify at least three predictors and briefly explain why each might influence the outcome. Example:
Dependent variable: Customer satisfaction Independent variables: Service speed, price perception, staff friendliness Step 3: Describe Expected Relationships For each independent variable, explain:
Whether you expect a positive or negative relationship Why that relationship makes sense from a marketing perspective (No statistics required—use logic and insight.)
Step 4: Tell the Regression Story In bullet points or short paragraphs, explain:
What this regression analysis would help the company understand How the results could guide marketing or managerial decisions Step 5: Reflect on Limitations Briefly identify one limitation of using regression in this scenario (e.g., omitted variables, correlation vs. causation).
References A minimum of 3 APA formatted references that support your ideas.
Deliverable Requirements Submit 3-4 slide presentation that includes:
Business scenario Dependent and independent variables Expected relationships Managerial value One limitation 3 APA references
