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Briefly describe the historical development of your new media technology/platform/practice concerning your overall argument (Do not go into unnecessary detail, 1 paragraph should be enough for most technologies) Critically

Major Essay

Students are required to submit a 2000-word essay on a topic of their choosing, exploring a specific new media technology/platform/practice.

Students should select a new media technology/platform/practice and construct an academic argument around it. It needs to be a specific argument that tells the reader something about the relationship between this new media technology/platform/practice and society more generally. Don’t just give a technological description or history.

For example, the argument “Facebook has facilitated new forms of protest” would be a good topic, whereas a broad history of Facebook’s technological development would fail.

The Essay Should Do the Following (It Does Not Have to Be in This Order)

  • Briefly describe the historical development of your new media technology/platform/practice concerning your overall argument (Do not go into unnecessary detail, 1 paragraph should be enough for most technologies)
  • Critically analyse the cultures that surround the technology/platform/practice and explain why they are significant
  • Examine any conflicts and tensions that surround the technology/platform/practice
  • State why it is important to understand this new media technology/platform/practice in this way

Essays must use at least one article from the readings and at least two from your research.

Essays must use media studies and/or cultural studies academic texts, and develop an argument in line with these approaches. If you are unsure what this means, please ask your tutor.

  • Engagement with appropriate academic material: Do you present a sophisticated integration and use of appropriate resources beyond those provided in the unit readings? (You must use your own research)
  • Referencing: Do you correctly reference appropriate academic sources with no formatting errors?
  • Style and presentation: Is your essay written and presented?

On Successful Completion, You Will Be Able To

  • Understand cybercultures in a contemporary and historical context
  • Develop and convey theoretical understandings of cybercultures
  • Develop and apply critical analysis to contemporary cybercultures
  • Develop academic research skills