BMM4123 Marketing Fundamentals Assessment 1: Group Presentation BMM4123 COMPONENT 1 Module title BMM4123 Marketing Fundamentals Assignment number and title Assessment 1 Assignment type Group Presentation – 15 minutes Learning outcomes (see Module Handbook for all learning outcomes) 1. To explain the fundamental concepts and practice of marketing, including the application of marketing research, market analysis, segmentation, targeting and positioning. 2. Describe and illustrate the effective use of elements of the marketing mix […]
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