Assignment 2: Analyze the 4P's and their relationship with Innovation
Instructions
You are a marketing manager tasked with developing training for new hires and interns. In the prior assignment, you learned your CMO believes in linking marketing strategies with innovation to create successful initiatives and wants this information to be aligned throughout the company.
The marketing mix is important to organizational success. Product, price, place, and promotion ensure successful product or service innovations. In this assignment, you will observe the following:
- Discuss the 4P’s;
- Identify the most important “P”; and
- Discuss the relationship between marketing and innovation
Reflect on the readings for this week. Then, develop a PowerPoint presentation in which you will explain the answers to the following questions.
- What are the four elements of the marketing mix? Describe each aspect in detail.
- Of the four elements, which is the most important? Why?
- Can innovation succeed without marketing? Explain.
Requirements
Length: PowerPoint slide deck with 12-15 slides with notes (100-150 words per slide), excluding cover and references pages.
References: Include a minimum of 5 scholarly references
The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy.
When applicable, conduct a Turnitin pre-check, upload your completed assignment, and select the Submit to Dropbox button.
RUBRIC BELOW (PLEASE FOLLOW IT)
|
Criteria |
Exceeds All Expectations (94-100%) |
Exceeds Most Expectations (90-93%) |
Meets Expectations (83-89%) |
Below Expectations (73-82%) |
Does Not Meet Expectations (0-72%) |
Criterion Score |
|
Discussed the 4 P's of the marketing mix. |
3 points Student developed a clear discussion with sound support for the choice. |
2.79 points Student developed a discussion with an explanation which needed more substance. |
2.67 points Student developed a discussion with no support for its appropriateness. |
2.46 points Student developed a discussion without accompanying explanations as to why the definition was appropriate. |
2.16 points Student did not provide a discussion. |
Score of Discussed the 4 P's of the marketing mix., / 3 |
|
Identified the most important part of the four elements of the marketing mix. |
3 points Student developed a clear discussion with sound support for the choice. |
2.79 points Student developed a discussion with an explanation which needed more substance. |
2.67 points Student developed a discussion with no support for its appropriateness. |
2.46 points Student developed a discussion without accompanying explanations as to why the definition was appropriate. |
2.16 points Student did not provide a discussion. |
Score of Identified the most important part of the four elements of the marketing mix., / 3 |
|
Identified if innovation can succeed without marketing |
3 points Student developed a clear discussion with sound support for the choice. |
2.79 points Student developed a discussion with an explanation which needed more substance. |
2.67 points Student developed a discussion with no support for its appropriateness. |
2.46 points Student developed a discussion without accompanying explanations as to why the definition was appropriate. |
2.16 points Student did not provide a discussion. |
Score of Identified if innovation can succeed without marketing, / 3 |
|
PowerPoint notes follow APA standards. |
1 point Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. |
0.93 points Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. |
0.89 points Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. |
0.82 points Student used some correct grammar, punctuation, and (when applicable) APA formatting. |
0.72 points Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. |
Score of PowerPoint notes follow APA standards., / 1 |
