Assessment Description You will complete a 5,000 – 6,000 word project proposal outlining the project you intend to undertake in Semester 2 and 3. Th

Learning OutcomesDiscipline-specific:• Assess organisation-wide marketing challengesthat may be broached by significant researchprojects.• Propose qualitative and quantitative methods ORaction research methods for furtherunderstanding considerable marketingchallenges.• Apply critical thinking when analysing academicpapers and evaluating methodologies• Consider the ethical implications of the project• Demonstrate skills in academic writing andreferencingAl-specific:• Develop skills in using Al tools for planning andorganising […]

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