Assessment Brief M34291
Your consulting team has been engaged by a successful firm from an Emerging
Economy Market seeking to expand into a developed market. The firm has
demonstrated some significant domestic growth but has limited to no operations in
the chosen destination market.
Task: Develop a comprehensive internationalization strategy that leverages the
firm's domestic success while managing the risks of international expansion for a
company with minimal global experience.
Key Requirements
1. Firm Selection Criteria:
Must originate from an IMF-classified Emerging Economy
Proven domestic success (financial performance, Market share, Users)
Limited/no presence in target developed market (Third-party selling
may be considered)
Clear expansion potential (Resources, Track record of expansion)
2. Presentation Structure (Indicative):
• Executive Summary & Company Overview
• Market Analysis & Entry Rationale
• Entry Mode Strategy
• Cultural & Institutional Analysis (Local adaptation)
• Risk Assessment & Mitigation
• Conclusions & Recommendations (Timelines and Success Metrics)