BTM5IRM Introduction to Research Methods Critical Review Assignment 1 Brief
Published: 17 May, 2025
Category Assignment Subject Business and Management
University Canterbury Christ Church University (CCCU) Module Title BTM5IRM Introduction to Research Methods
Programme: Business & Tourism Management Assignment No: 1
Level: Level 5 Assignment Type: Critical Review
Assignment Word Count: (or equivalent) 4000 words Submission date: Tuesday 27 May 2025 14:00
Late Submission: Thursday 29 May 2025 14:00 Resubmission 1:
Friday 18 July 2025 14:00
learning outcomes of BTM5IRM:
Critically examine the key characteristics of quantitative, qualitative, and mixed-methods research in business/management studies.
Critically evaluate the strengths and weaknesses of different approaches to research in business/management.
Demonstrate an informed understanding of how to develop research questions and methodology in business/management.
Demonstrate an informed understanding of key ethical considerations of conducting research projects.
BTM5IRM Assignment Requirements
Overview
Students are required to start developing Critical Literature Review, which is the first part of their research proposal for Level 6.
Students will independently select their research field, aligning it with their professional and personal goals within the realms of business management or business-related topics in the tourism sector, either within the UK or the global tourism market.
This Critical review will be presented in a structured document using the tentative structure explained in detail in the Assignment Guide and Critical review Template available on Moodle be the equivalent of 4000 words, excluding the Table of contents, References and Appendices. Possible deviation for the word count is 10%, i.e. the minimum word count is 3600words, and the maximum word count is 4400 words of the main text.
This assignment is designed to prepare students for conducting individual research at Level 6 and beyond in their careers. It aims to provide students with knowledge in business research, practical skills for identifying research problems in the tourism field, critically evaluating previous studies and methodologies, and developing a critical literature review to inform their own research design.
Conducting a critical review of the literature in the selected field will equip students to undertake empirical research, identify research gaps, establish research aims and objectives.
Students will cultivate the skill of synthesizing diverse sources in business and management studies pertinent to their research field and will learn to choose appropriate methods based on the research question. These skills are crucial for employ ability.
Critical review of the research literature will be submitted on Moodle as a Word Document file in due date anonymously – without the assessment front sheet. Page 1 will start with the Research Title followed by the Table of Contents (see Assignment Guide).
You must NOT state your name or Student ID anywhere in the text.
You should NOT name the submitted file as your name or Student ID.
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BTM5IRM Assignment task/s to be completed
Students are encouraged to explore the needs within their current business and tourism-related jobs or assess the existing research demands in the business management and/or tourism sector, both in the UK and internationally.
A practical problem may be more appropriate for undergraduate research, as it represents the initial attempt at conducting research. Consequently, a critical literature review might be necessary to conduct a preliminary inquiry, aimed at planning research to address a problemwithin a UK-based or international tourism business, tourist destination, DMO, or any other organization in the tourism sector.
Students will follow the suggested structure and word count of each section as suggested in the Assignment Guide.
Students should conduct secondary research using relevant published resources in their chosen field to identify a research gap and a research problem contextualising their research topic and scoping the research (see lecture materials).
Students will need to explore the theoretical background of the research problem (the or etical and conceptual frameworks), review research literature and verify if the research question they ask is answered in the previous research, or, alternatively, there is a gap in the research and no solution has been found yet. In the latter case, students will set the research aim, objectives,which will briefly reflect tentative research methodology, as well as intended theoretical and practical outcomes.
BTM5IRM Additional resources to create the Critical review
This Assignment will be Anonymously marked.
No Front Sheet is to be submitted or student name or student ID is to appear anywhere in your assignment submission as it will be anonymously marked.
This Assignment will have assignments selected for a random VIVA.
Critical Review must be conducted individually, and students are responsible for submitÝng their own piece of research and demonstrating academic integrity.
There will be NO Figures or Tables in the body of the critical review. See Assignment Guide as for how to refer to statistical data in the text when you need to.
The only figure that you might need is Conceptual Framework, that will be numbered, titled, and cited, and which authorship will be named if this is created by the student, e.g. Fig. 1. Conceptual Framework for … research (created by author based on (Name, year; Name, year; Name, year). In brackets you will list the sources you used to create the framework.
Critical Review Template contains the detailed structure, prompts of the contents and language to write each part and some examples of formulating research aim and objectives.
Critical Review Template is available on Moodle and may be used to draft each section in Formative activities 1-4, can be edited and then saved under the title “Critical Review” and submitted anonymously as a complete assignment.