For this assignment, assume that you are part of the market research team that conducted the research described in the Case 20: “HBO Max.” You are responsible for reporting the data to the senior management group responsible for HBO Max
For this assignment, assume that you are part of the market research team that conducted the research described in the Case 20: “HBO Max.” You are responsible for reporting the data to the senior management group responsible for HBO Max. Create a 10-12-slide PowerPoint presentation with a minimum of 100 words of speaker’s notes per slide. Address the following questions:
- What insights does a wallet allocation rule approach provide that are not available through traditional measures designed to gauge customer satisfaction (e.g., NPS, customer satisfaction)?
- What do the data reported in the case study tell you about the opportunities and challenges for HBO Max as it competes in the video streaming market?
- Why is it important that a KPI should have a strong linkage to business outcomes?
- Why is share of streaming important even if the amount of time a user accesses the service does not directly impact revenue?
Use your presentation to pitch your ideas for improving HBO Max based on the case study outcomes and additional current information about the competition in the video streaming market. Identify current market or technology trends