In this assignment, you will examine the external environment and discuss the management of innovative business development on a global scale.Part 1: External Environment AnalysisConduct an external environment analysis for a new and innovative product or service with profitable objectives that you have developed. This can be a real or hypothetical product or service. First, describe your product or service. Based on your analysis, identify key opportunities and threats that your start-up may face. Explain how you plan to manage these opportunities and threats on a global scale. Here are the factors you should include in the analysis:
Economic factors (e.g., market size, growth rate, inflation, exchange rates)
Social factors (e.g., demographic trends, cultural factors, consumer behavior)
Technological factors (e.g., innovation, automation, internet, and mobile technologies)
Political and legal factors (e.g., government policies, regulations, taxes)
Environmental factors (e.g., sustainability, climate change, carbon footprint)
Part 2: Management of Innovative Business Development on a Global ScaleDiscuss the management of innovative business development on a global scale. Consider the challenges that start-ups face when expanding into new markets and explain how you plan to overcome these challenges. Your discussion should include the following elements:Market entry strategy
International expansion strategy
Supply chain management
Intellectual property management
Cross-cultural communication and managementDescribe how these elements will help a new business model develop global business growth within a start-up.
The assignment should be written in a professional format and submitted as a Microsoft Word document or an Adobe PDF
.Part I of the assignment should be no less than three pages.
Part II of the assignment should be no less than three pages.
Begin with a strong introduction. Feel free to make reasonable assumptions to support your paper as needed. You must use at least two sources to support your scholarly activity, one of which must be from the CSU Online Library. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used.
