This post covers Requirements Prepare, as detailed below.

Think about something you recently purchased (e.g., a snack, pair of shoes, tech gadget). Snap a photo of the item and respond briefly to the prompts below. Your goal is to reflect on how the 4Ps of marketing (i.e., product, price, place, promotion) influenced your decision and how they work together.
Take a picture of your item. This could be in its packaging, in use, or just sitting on your desk. Include this image in your submission. Reflect on the 4Ps. In 300–400 words, address the following. Product: What is the item? What features, benefits, or branding made it appealing to you? Price: How much did it cost? Was the price fair or appealing? Did any discounts or deals affect your decision? Place: Where did you buy it (i.e., in-store or online)? Was it convenient to find and purchase? Promotion: How did you hear about the product (ads, social media, word-of-mouth, in-store display, etc.)? Did marketing messages influence you? Make the connection. How do these 4Ps work together to determine this product's success? Write an additional 2–3 sentences explaining how the product's marketing mix was either coordinated or disconnected. General Requirements Prepare this assignment using effective business writing style. Refer to the resource, "Effective Business Writing," located in Class Resources, for specific guidelines and formatting requirements. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

For further reading, see this external resource.

You can also explore more resources on our website.