About Organizational Change Communication

After analyzing the CapraTek: Leading for Change scenario, choose one of the following: record a presentation of your choice (4–5 minute Kaltura video recording), create a 10–12 slide PowerPoint presentation with speaker notes, or create a 10–12 slide PowerPoint presentation with narration to effectively address specified goals. Collapse All Introduction Change is inevitable in every organization. Innovations and evolving market conditions result in changes whether an organization is ready for them or not. Because not everyone sees the importance of a change at the outset, how the change is communicated requires special consideration. This assessment examines communications as they relate to organizational change. Overview For this assessment, you will analyze the CapraTek: Leading for Change scenario and create a presentation that effectively addresses specified goals. Preparation If you have not yet done so, view CapraTek: Leading for Change. Decide what type of presentation you want to create. You have three options: you can record a Kaltura video, create a standard PowerPoint presentation with speaker notes, or record a PowerPoint presentation with your own audio narration. Kaltura is a Capella-supported tool for recording presentations using a webcam and microphone. If you are unfamiliar with Kaltura, learn more in the Using Kaltura tutorial. Review Crafting Your Presentation: Tips for Creating Your PowerPoint media. Access the Presentation Tools reading list for information about multimedia tools you can use in your assessment. Instructions After analyzing the scenario presented in CapraTek: Leading for Change, create a presentation that briefly introduces items for your team to consider. In the presentation: Create an appropriate response to the scenario based on a sound analysis of the situation. Communicate your decision on how you plan to address the team's communication issues and concerns about leadership changes (2–3 slides or 1–1.5 minutes). Explain three critical communication issues and challenges faced by the team, including communication issues to date (2–3 slides or 1–1.5 minutes). Describe an action or policy that you will introduce to improve communications and assure people are working with a unified purpose (2–3 slides or 1–1.5 minutes). You may want to consider Tuckman's model for stages of group development and Kotter's change model as you plan to improve the team dynamics. Define your expectations for ethical discourse in team communications (2–3 slides or 1–1.5 minutes). Additional Requirements Be sure your presentation meets the following requirements: Communication: Although this is not a performance, you will be judged on the communication skills that you have studied in this course including your consideration of audience and content. Organize content for ideas to flow logically with smooth transitions. Format and Length: Content must address all items defined in the scenario and assessment instructions. If you choose to submit a video (Kaltura) or narrated (PowerPoint) presentation, the recorded presentation should be 4–5 minutes. If you choose to submit a standard PowerPoint presentation, your presentation should consist of 10–12 slides, not including the title and references slides. Use the speaker's notes section within the PowerPoint slides to provide all the information relevant to each slide, which you would otherwise present verbally. Each slide must have no more than 4–5 bullets and each bullet should summarize your point in approximately 4–6 words. Use graphics throughout the presentation, but ensure they are appropriate for the content provided and provide value. Quality: Audio and visual quality should approximate that of a properly functioning video conference. Review the Using Kaltura instructions. Visuals (if used): Create visuals that are easily read and interpreted. Use colors, fonts, formatting, and other design principles that make the information clear and generally add to the aesthetic of the presentation. APA style and formatting: Resources and citations are forBusiness Academic Professional Document Guidelines [PDF]matted according to current APA style and formatting standards. Use Academic Writer for guidance in citing sources and formatting your paper in proper APA style. See the Writing Center for more APA resources specific to your degree level. Also refer to the Business Academic Professional Document Guidelines [PDF], which provides basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well. Academic Integrity and Honesty: You must adhere to academic integrity and honesty policies and incorporate practices that support ethically sound work in your assessments. View Academic Integrity at Capella University: Some Guidelines. Before you submit your assessment, carefully read the grading criteria in the Communicating a Team Vision Scoring Guide to ensure you understand all of the requirements for success. Competencies Measured By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria: Competency 1: Analyze business communication situations. Create an appropriate response to the scenario based upon sound analysis. Competency 2: Apply fundamental principles of organizational communication. Create a presentation that effectively addresses specified goals. Competency 3: Analyze the interrelationships of communication within organizational systems. Explain critical communication issues and challenges faced by the team. Describe an action or policy that would likely improve communications and assure people are working with a unified purpose. Competency 4: Analyze the application of ethical principles in organizational communication. Define appropriate expectations for ethical discourse in team communications. Competency 5: Communicate effectively and professionally. Organize content for ideas to flow logically with smooth transitions. Apply APA formatting to in-text citations and references or create a video that effectively addresses specified goals.

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