This post covers Mkt3012 Consumer Behaviour, as detailed below.
S2070C Graded Assignment (60 marks)
Submit your answer as a coherent report.
Select one news article from The Straits Times, CNA or TODAY that features a senior living in Singapore and include source link for reference. Answer all the following parts in relation to the featured senior.
1) Using what you have learnt from this module, describe and apply THREE relevant theories from the biological, psychological, and social perspectives to the featured senior. [18 marks]
2) Describe how the quality of life (QoL) of your featured senior can be improved by any TWO of the policies listed below: [18 marks]
- Ageing in Place,
- Affordable Healthcare,
- Retirement and Re-employment,
- Elder-friendly Housing,
- Financial Security
3) Elaborate on THREE existing resources you would recommend for the featured senior to live independently in the community. Support your discussion with relevant pictures/infographics. [15 marks]
4) Analyse ONE limitation and ONE recommendation for each of the above resources in Part (3). [9 marks]
Assignment Submission Guidelines: Ensure all parts are answered comprehensively with proper citations where applicable.
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