1. What are the factors affecting the intensity of rivalry in the industry in which your company is competing? Would you characterize the rivalry and jockeying for better market position, increased sales, and market share among the companies in your industry as fierce, very strong, strong, moderate, or relatively weak? Why?
2. Are there any driving forces in the industry in which your company is competing? What impact will these driving forces have? Will they cause competition to be more or less intense? Will they act to boost or squeeze profit margins? List at least two actions your company should consider taking in order to combat any negative impacts of the driving forces

MLO 2. Examine and analyze company and industry value chains. CLO 1, CLO 2, CLO 3, CLO 5, CLO 6

MLO 3. Identify, analyze, and prioritize a firm’s resources and capabilities. CLO 1, CLO 2, CLO 3, CLO 5, CLO 6

 Overview: 

1. Analyzing the Macroenvironment
2. Industry Analysis
3. The Five Competitive Forces That Shape Strategy
4. Video of Dr. Michael Porter explaining his Five Forces mode